Addison Rae: What to Know About The Rising TikTok Star | Highsnobiety (2024)

Addison Rae, full name isAddison Rae Easterling, is an American social media celebrity, dancer, actress, and singer. She rose to fame after posting short videos of her dancing on TikTok in 2019. In a mere four years, Rae garnered a large following, and has now had acting gigs, launched her own perfume, a cosmetics brand, and debut single “Obsessed.” In 2021, she was in Forbes’s “30 Under 30” list of social media influencers and had amassed over 88 million followers in a few short years.

Besides conquering TikTok, she’s emerged as astreetwear styleidol, rocking her laid-backY2K fashionskin-tight crop tops and short shorts. With a large following, Addison Rae has also signed sponsorship deals with major brands, including adidas, Reebok, L’Oréal, Hollister, and American Eagle.

@addisonre

@addisonraee

In 2019, Addison Rae moved to Los Angeles from Louisiana, after which she joined The Hype House – a group of TikTok influencers cohabiting and creating content together.

She started her TikTok profile soon after, collaborating with other members of The Hype House, including Charli D’Amelio, Chase Hudson, Daisy Keech, and several others, garnering a large following only a few months after active posting.

Considering Addison Rae came to the limelight in 2019, she has already amassed a pretty sizable fortune. According tosome sources, her net worth in 2022 stood at an estimated $15 million, while she made $9 million in 2021 alone.

Like most other social media celebrities with millions of followers, Rae earns her money via brand deals and product endorsem*nts.

But the incoming cash doesn’t stop there. On top of marketing deals with adidas, Pandora, Vital Proteins, and American Eagle, she made her acting debut on He’s All That Netflix show. In addition, she co-founded ITEM Beauty and co-hosts a Spotify-exclusive podcast with her mom and fellow TikTok star Sheri Easterling. Moreover, she’s launched her fragrance brand Addison Rae Fragrance — the list seems to go on.

On August 3, the Addison Rae adidasbikini praying postwas uploaded by Rae on her Instagram account, announcing the collaboration and promoting the adidas Supernova Cushion 7 sneaker collab. Rather quickly, things got heated. The Addison Rae adidas swimsuit read “Father,” “Son,” and “Holy Spirit.”

This angered Christian commenters, who got rather outraged over a piece of clothing, calling Rae’s post “This is so wrong,””It’s definitely giving blasphemy,” and, in another post, “This is WAY out of line and extremely disrespectful!”. Clearly, Addison Rae’s swimsuit with adidas wasn’t a hit, and Rae deleted the post shortly after.

In December 2019, Addison Rae moved to Los Angeles, California.

Attended Louisiana State University (LSU) to study sports broadcasting, dropped out to pursue her TikTok career.

Addison joined The Hype House, a group of house-sharing TikTok influencers, including Charli D’Amelio, Chase Hudson, Daisy Keech, and others.

Addison Rae started posting dancing videos on TikTok.

Addison Rae appeared on theVIEWSwith David Dobrik & Jason Nash podcast.

Signed a partnership agreement with the clothing brand American Eagle.

In August 2020, Forbes listed Addison Rae as one of the top earners on TikTok.

Starts co-hosting a Spotify-exclusive podcast with her mom, Sheri Easterling, calledThat Was Fun?(originallyMama Knows Best).

Rae launched her own fragrance brandAddison Rae Fragrancein November.

In the same year, she was listed on Forbes’s “30 Under 30” social media influencers category.

In April, Addison Rae appeared on Keeping Up With The Kardashians S20, Episode 4.

In August, Addison made her acting debut on Netflix’s He’s All That.

Launched her beauty brand ITEM Beauty in partnership with Madeby Collective.

Addison Rae started her music career with her debut single, “Obsessed,” through Sandlot Records, released in March 2021.

A few months later, ITEM Beauty became available at Sephora.

In February, Addison announced her next acting role in a new movieFashionista.

In March, Addison introduced her 10-part Snap Originals series documenting her brief return to her hometown Louisiana.

The Addison Rae swimsuit with adidas faced criticism and backlash after her adidasbikini praying poston Instagram went viral, for its bikini that read “Father,” “Son,” and “Holy Spirit.”